This photographic documentation of Anita Dongre's showroom at Elante Mall, Chandigarh, captures the brand's elegant fusion of traditional Indian aesthetics with modern retail design. The space is characterized by its Rajasthan-inspired architecture, transitioning from a striking white façade into interiors adorned with coral pink and mint green color schemes. Traditional Pichwai artworks, framed in ornate borders, add cultural richness to the walls, while custom fixtures and vintage-inspired furniture pieces complement the carefully curated ethnic wear displays. The series effectively captures both the architectural grandeur and intimate styling details that define this luxury retail experience, from crystal chandeliers to geometric marble inlays, reflecting the brand's heritage-luxury positioning.
