Anita Dongre opened a new flagship store in Kala Ghoda, Mumbai, located in a historical building dating back to 1850. The store reflects the brand's commitment to preserving traditional Indian craftsmanship and incorporates elements such as mended original windows and stained glass, creating an immersive craft space. The store features a grand staircase and maintains the building's timber floors, high ceilings, and beautiful wooden stairs. The interior design includes Pichhwai art in a contemporary manner, gold leaf hand painting on textiles, and handcrafted furniture and wallpaper. The store emphasizes sustainability through the use of recycled materials and sustainable practices. Additionally, the store offers personalized services and aims to provide customers with a memorable shopping experience.

Architect: Shonan Purie Trehan.
For: Vogue India 

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